The Benefits of Integrating IDX in Real Estate Websites
If you own a real estate website, then you cannot do without IDX today. The popularity of IDX websites is increasing each day and more and more IDX integrated websites are coming out. But if you are wondering what IDX is and the benefits that make it very high in demand today? This will be discussed below.
IDX stands for Internet Data Exchange. This pulls listings from the MLS and displays the information on user website. This will allow people who are looking for properties in your website to conduct searches on MLS properties in certain areas. With IDX, realtors and buyers/sellers can easily cooperate to facilitate the sale and purchase of real estate properties.
If you own a real estate website and you integrate IDX on it, then you will enjoy the following benefits.
IDX helps to attract the attention of quality leads since relevant content associated with the properties potential customers are looking for are displayed. IDX provides attractive property galleries and interactive map search to make it easier for potential buyers and sellers to use, if it is integrated in your website. Sales can increase if the real estate website can give customers an easier time looking for their dream house on your website.
IDX integration can help capture lead. it can help to get a clear cut idea of the interest of the website visitor. You can gain insights about what a customer is interested in when he visits your website. The customer can then receive email alerts on brand new listings if it meets his user search criteria.
IDX has a responsive design which allows it to be resized, hidden, shrunk, enlarged, or moved to any device or screen size. You can display the real estate listings on your laptop, PC, smartphone or tablet. This feature can easily capture the attention of potential leads since he is able to use any device for browsing.
The integration of IDX in real estate websites makes them search engine friendly. IDX listings that can be indexed can provide leads and benefits for search engine indexing. With IDX, your visitors can share listings in social media using share buttons. With it, backlinks can be created and which helps to drive more organic traffic to your website.
There are two types of MLS integration you can use for your website and these are using IDX service providers or MLS RETS integration. Your ISC service provider will pull data feeds from user MLS providers and mitigate it to user websites. MLS RETS integration connects websites directly to the MLS server and extract the data directly to user websites.
Integrating IDX into your real estate website will give you all the benefits mentioned above.